Ben Richardson - Lead Digital Designer / Art Director
Ben Richardson

Google Play: Euro 2016 Campaign

Roles: Art Direction / Deisgn

We created and ran this targeted, dynamic online campaign for Google Play France, in the run up to and throughout the Euro 2016 Football championships, in France. Partnering with one of Google Play's key game developers, Miniclip, to offer Euro 2016 deals on Soccer Stars game, to players new and existing.

I lead the Art Direction and Design of the whole campaign, ensuring the animation was true to the gameplay, whilst allowing the template to change and react dynamically, to echo what was happening on the pitch.

This was Miniclip's most successful partnership to date, resulting in over 150,000 new installs of Soccer Stars, during the month long campaign.