Ben Richardson - Lead Digital Designer / Art Director
Ben Richardson
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Google Play: Music Branding

Roles: Art Direction / Design

We developed a new visual identity for Google Play Music's emerging artist programme. The process involved looking through different visual and strategic territories to both name and produce a visual identity for the new Google Play initiative.

The result of numerous rounds of exploration, what you see below is an overview of the chosen route - and how we envisaged the brand would look across various platforms, ads, stings and media.

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