Ben Richardson - Lead Digital Designer / Art Director
Ben Richardson
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Google Play: Thumbs Campaign

Roles: Art Direction / Design

We wanted to get new and returning mobile gamers excited for Google Play’s biggest games promotions yet. To do this, we created our very own limited edition 3D printed Thumb Hats, inspired by some of the games on offer.

The thumb hats were sent to influential online game reviewers, in bespoke presentation boxes, where they stole the show as props in their mobile games reviews. The thumb hats then became the stars of our digital, OOH and print campaigns. 

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