Ben Richardson - Lead Digital Designer / Art Director
Ben Richardson
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Kelloggs: Coco Microsite

Roles: Art Direction / Lead design

An interactive web-game, aimed at young children. The website walked through the steps involved in building and growing the Coco Seed Head kit, part of a promotion from Kellogg's. The site encouraged kids to learn through interaction, and 'gamified' the process of building and planting seeds in their kit, through fun and cute animations. 

I worked on the initial art direction, followed by the leading full design and storyboarding of the game. Then worked closely with the development team to deliver the desktop only website, localised for launch in four key European markets.

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