Ben Richardson - Lead Digital Designer / Art Director
Ben Richardson
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Kellogg's: Seeds Microsite

Role: Art Direction

I lead the Art Direction and oversaw the design and build of this Kellogg's redemption platform., which allowed users to find out more information and order one of the Kellogg's seed head kits - designed to get kids to learn about how things grow, by planting and growing a selection of crops, out of their favourite Kellogg's characters head.

The site was launched and localised for all of Kellogg's european and middle eastern markets, for desktop, tablet and mobile platforms.

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