Ben Richardson - Lead Digital Designer / Art Director
Ben Richardson
Thumb_Neutral.jpg

Neutral: European Web Platform

Roles: Art Direction / Design / Copywriting

Neutral, a Unilever brand from Denmark, are a manufacturer of products aimed at those with allergies and sensitive skin. They approached Wunderman to overhaul the UX and design of their European web platform. I worked as Lead Designer on the project, undertaking the full re-design and art direction of the new site, which was launched in 6 European markets, on both desktop and mobile web platforms. I also created a complete styleguide document, for markets to follow when creating content for the new platform.

01.jpg
02.jpg
03.jpg
04.jpg
05.jpg
06.jpg